Branding
Retirement Community
This retirement community needed a new identity and integrated brand. We were given the opportunity to create everything from scratch. The challenge was to create a unique way to represent this affordable retirement community on the coast of La Jolla California.
Logo Development
The name of the business references a place to live, a retreat if you will. In a more general sense, the term "Chateau" speaks to a retreat on the coast. This led us to develop a logo that integrated both community and coastal into the mark. We ultimately arrived at a logo that encapsulated the feeling of being inside of a coastal community by placing the name within the logo. We also developed a tagline that conveyed a message of aging gracefully, along the coastline, "A Vibrant Coastal Living Community" and added, redefine aging, after all, that is the essence of today's retiree!
On-Going Advertising + Marketing
Boomers are more than a generation or a demographic; they’re individuals, with their own desires and dreams. To win them, we need to understand them — get in their heads, walk in their shoes. Through strategic marketing that aims to shatter stereotypes about aging, we are helping this community engage new audiences, build brand awareness, close sales and change the perception about what it is like to live in a retirement community.
Marketing Collateral
Square Tri-Fold Brochure With Inserts
Having already re-designed the company’s website and brand, marketing pieces like this square trifold brochure completed an already cohesive brand identity.