Search Engine Optimization (SEO)
67% of all clicks on a search are from the first 5 listings
Simply put, search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.
71% of all searches resulted in a page one Google organic click
SEO can almost be viewed as a set of best practices for good digital marketing. It enforces the need for a well constructed and easy-to-use website, valuable and engaging content, and the credibility for other websites and individuals to recommend you by linking to your site or mentioning it in social media posts.
There are a number of ways to approach SEO in order to generate qualified traffic to your website which will generate new leads.
On page SEO
This type of SEO focuses on all of the content that exists “on the page” when looking at a website. This includes:
- Title tag
- URL
- Content of page
- Image alt text
Off page SEO
This type of SEO focuses on all of the activity that takes place “off the page” when looking to optimize your website. This includes:
- Natural links
- Backlinks
- Self-created links
- Social media
- Reviews
Technical SEO
This type of SEO focuses on website and server optimizations that help search engine spiders crawl and index your site more effectively to help improve organic rankings. This includes:
- Image compression
- Structured data
- CSS file optimization
- Website loading speed
Every time someone searches, there are thousands, sometimes millions, of webpages with helpful information. For this reason, it is important to consider more than just the technical aspects of SEO. In the fraction of a second, algorithms sort through billions if not trillions of webpages. As a result, those who create content for people not programs will win in the rankings!